Monday, 1 October 2012

Questionnaire: Audience demographics

This is the link to the questionnaire me and my partner created based on audience demographic. The questionnaire was made on SurveyMonkey.
http://www.surveymonkey.com/s.aspx?PREVIEW_MODE=DO_NOT_USE_THIS_LINK_FOR_COLLECTION&sm=%2b4enCzrf0CcpEmbZni8Y5K8mK0EegaaOWtJ4DrRRk2g%3d

Me and Sofia have decided to do a seperate questionnaire to find out what our target audience would be for the genre we have picked. One is to do with the audience demographic, so we know who our target audience would be, the second questionnaire would be purely based with the retro bit of the soul/RnB/Jazz music, questions such as if they like this type of music and what conventions they would link it to this music genre as well as how they would link the music to the uses of gratification. The reason we have decided to do 2 different questonnaire's is so we get more information from the two fields as we cannot just generalise what the target audience would be for soul/jazz.

The questionnaire consists of 30 people, we made sure that we only used closed questions so that we get quantitative data which is easy to categories as we don't need to ask open questionas becasue we only need basic information about the audience. We decided to do an online questionnaire so that the respondents can take their time while filling out the questionnaire and not be rushed. This also means that social disarability and reseacher biased is avoided as we would have had this problem if we were conducting it in person.

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