Audience feedback-Music video

After creating our second draft for our music video, we asked 10 people from our target audience   (16-35 year old females) to write one good and bad comment. We collected all the opinions and made a mind map showing the negative feedback in purple and the positive feedback in Blue. We asked for audience feedback before constructing our final music video in order to make sure that we can get rid of most negative feedback to make sure that we will attract our target audience.

General good points:

We have received a wide range of positive feedback as some commented on the narrative of the music and others commented on the editing and transition of the music video.
Comments on narrative:

• The narrative was seen to of "went well with the song" and the circular narrative of the music video is "effective and made it more clear that park scenes was a flashback".

Comments on transition:

• One of the respondents felt that the some of transitions such as the circular and heart transition and zoom on the instruments was "good".

Comments on the setting:

• We received quite a few of positive comments on the setting some felt that there was a ''good use of location"and that the setting some scenes in the park made the music video look more 'natural and realistic''.

Comments on specific scenes;

• The filming from specific scenes such as the roundabout scene which commented to go 'well as the song slowed down which made the scene more dramatic'.

Comments on the performance:

• One comment was made about liking the performance of the main singer in the music video '' main singer shows different emotions''. I was very pleased with this comment as the key theme in this music video is emotions as the portrayed relationship is meant to very volatile.

Comment made related to gratification theory:

• A comment was also made relating to the gratification theory as they found our music video to be ''entertaing". This also shows us that we conforming to the conventions of Soul/RnB music video as in the conventions questionnaire most of target audience would listen to music for entertainment.

Areas for improvement:

• The lip singing needs to improve as one found that the the lip singing was ''not in time with the song''.This will makes our music video look unprofessional.
• The timing and transition of the bird flying needs to be slowed and dissolve effect needs to be taken off as this scene was said to "dissolve effect does not go right and the scene looks slowed down''.
• The scene showing the showing the squirrel should be slowed down as"'the squirrel is hard to notice''. This means we would have to slow down the scene.
• The transition of wine disappearing should be more smother as it was said that ''transition is very jumpy and needs to be smoother''. This means that we might have to another transition as the wine glass jumps to much.